An RSI Communicating Risk method
Trust repair messaging
Trust repair messaging is one of the methods used by Risk Sciences International to better communicate risk.
Broadly
Trust repair messaging is used when institutional credibility has been damaged—whether by error, scandal, or perceived neglect. It requires empathy, acknowledgment, corrective action, and forward-looking commitments. The process is delicate: rushed or insincere messaging can deepen mistrust. When done correctly, it can restore relationships and enable continued engagement.
More specifically
RSI supports organizations in crafting trust repair messages that balance transparency, humility, and a commitment to reform. Drawing on risk communication science and crisis psychology, RSI helps clients respond constructively to reputational damage and public concern. Its approach emphasizes authenticity, stakeholder dialogue, and long-term rebuilding rather than short-term image repair.