An RSI Communicating Risk method
Communication design testing
Communication design testing is one of the methods used by Risk Sciences International to better communicate risk.
Broadly
This method involves pre-testing risk communication materials—such as warnings, infographics, videos, or websites—with target audiences to assess clarity, usability, and effectiveness. Methods include focus groups, usability testing, and A/B experiments. Testing enhances message salience and prevents confusion, especially when communicating complex or time-sensitive risks.
More specifically
RSI conducts communication design testing to refine visual and textual content before public release. The firm uses rapid testing cycles, stakeholder panels, and metrics such as comprehension, trust, and likelihood of behavior change. RSI’s testing protocols help clients avoid missteps and ensure their materials work as intended across diverse audiences.