An RSI Understanding Risk method
Risk perception research
Risk perception research is one of the methods used by Risk Sciences International to better understand risk.
Broadly
Risk perception research examines how individuals and groups subjectively understand and respond to risk, often in ways that diverge from technical assessments. It explores factors like dread, familiarity, trust, and voluntariness that shape public attitudes. This method informs communication, policy design, and stakeholder engagement. Its value lies in anticipating behavior and aligning interventions; its challenge lies in heterogeneity of views and the fluid nature of perception.
More specifically
RSI integrates risk perception research into its risk characterization and communication planning. Using surveys, interviews, and focus groups, RSI captures how target audiences interpret risk framing, severity, and source credibility. These insights are used to refine messaging, anticipate resistance, and support equitable risk governance. RSI ensures that perception data is used respectfully and constructively to complement technical findings.