An RSI Communicating Risk method
Media framing and public perception analysis
Media framing and public perception analysis is one of the methods used by Risk Sciences International to better communicate risk.
Broadly
This method analyzes how risks are portrayed in the media and perceived by the public. It identifies dominant narratives, emotional triggers, and misrepresentations, informing communication strategy and response. Understanding framing dynamics is critical for managing public discourse and countering misinformation.
More specifically
RSI conducts framing and sentiment analyses to assess how risk issues are being interpreted in the media and social media. It uses these insights to adjust messaging, engage with journalists, and prepare spokespersons. RSI’s analysis helps anticipate misperceptions and shape narratives toward informed public dialogue.