Communicating Risk
An RSI Communicating Risk method
Social listening
Social listening is one of the methods used by Risk Sciences International to better communicate risk.
Broadly
Social listening uses digital monitoring and qualitative analysis to understand public discourse, concerns, and misinformation about risks. It informs message timing, tone, and content. This method enables rapid response and evidence-based adjustments. It requires both technical tools and interpretive skill.
More specifically
RSI conducts social listening to track evolving sentiment, misinformation trends, and emerging concerns. The firm uses insights to adjust client messaging in real time and inform stakeholder engagement. RSI integrates listening into both strategic campaigns and ongoing risk governance.