An RSI Managing Risk method
Application of behavioral science to interventions
Application of behavioral science to interventions is one of the methods used by Risk Sciences International to better manage risk.
Broadly
Behavioral science helps risk managers design interventions that account for how people actually behave—not just how they are expected to behave. It incorporates principles from psychology, cognitive science, and behavioral economics to shape choices, improve compliance, or enhance protective behavior. Examples include nudges, defaults, framing strategies, and incentives. The challenge lies in applying these methods ethically, avoiding manipulation, and adapting them to diverse audiences.
More specifically
RSI incorporates behavioral science into intervention design, including public health campaigns, workplace safety programs, and environmental compliance strategies. The firm draws on empirical studies and field-tested insights to ensure interventions are evidence-based and context-sensitive. RSI provides clients with practical tools for shaping behavior without compromising autonomy or equity.