An RSI Communicating Risk method
Behavioral interpretation
Behavioral interpretation is one of the methods used by Risk Sciences International to better communicate risk.
Broadly
Behavioral interpretation examines how people actually perceive, interpret, and respond to risk information. Drawing on psychology, behavioral economics, and sociology, it reveals the cognitive biases and emotional factors that influence decision-making. This method informs the design of messages, interfaces, and policies that account for real-world behavior rather than idealized rationality.
More specifically
RSI applies behavioral interpretation to fine-tune risk messages, ensuring they align with how different audiences process uncertainty, trust sources, and act under stress. RSI analysts incorporate framing effects, heuristics, and motivational cues to improve communication outcomes. The firm uses this method to enhance clarity, reduce misinterpretation, and support informed decision-making across sectors.