In high-risk or high-visibility environments, unclear or inaccessible communication undermines stakeholder confidence and can disrupt operations. Misinformation—or a lack of information—lowers trust, heightens scrutiny, and increases vulnerability to controversy and backlash. Effective communication meets both the sender’s and audience’s needs, strengthening credibility and trust. But message quality alone is not enough—targeted internal and external dissemination ensures it is heard.
How RSI delivers Stakeholder Perception and Communication
RSI combines behavioral science, audience analysis, and message design to craft credible, context-aware communications that support long-term strategy and withstand high-stakes scrutiny. We help clients build trust, navigate controversy, and safeguard social license and public trust—whether under routine pressure or during acute events. Our capabilities span both the substance and delivery of messaging—from evidence-informed content development to full-spectrum dissemination strategies. With in-house production capacity and experience executing outreach campaigns across global and local contexts, we ensure that messages are not only right—but reach.
Why RSI is trusted to deliver
RSI’s ability to deliver on complex communication needs is grounded in both institutional and staff experience. We have supported high-level, high-sensitivity communications on hazardous materials, dangerous processes, and regulated technologies—working with organizations such as the Canadian Nuclear Safety Commission (CNSC) to ensure clarity, credibility, and public reassurance. At the same time, our team brings deep experience from leading multi-cultural, multi-platform campaigns on the global stage, including the World AIDS Campaign and the World Urban Campaign. This combination of technical risk expertise and global outreach capacity enables us to navigate sensitive issues with precision while reaching diverse audiences with messages that resonate.
Understanding, managing, and communicating risk

Why this image?
Effective stakeholder communication begins with understanding perception—how people interpret what they see, hear, and feel. The image of a woman closely examining a classical artwork in a museum reflects the depth, nuance, and subjectivity involved in interpreting meaning. Just as art invites varied perspectives, so too do policies, risks, and initiatives. This image reminds us that communication isn’t just about delivering a message—it’s about anticipating how it will be seen, understood, and felt by others.