Risk communication is often a beacon in the dark.

Communicating risk

Communicating risk entails conveying potential threats and uncertainties in a manner that is clear, understandable, and actionable for the intended audience. It starts with understanding the nature and intricacies of the identified risks. The next step is selecting the appropriate medium and language for communication, ensuring the information is both accessible and comprehensible to those receiving it. Visual aids like graphs or charts may be employed to enhance understanding. Importantly, the message should not just focus on the negatives but should also highlight potential mitigating factors or strategies. Feedback loops are crucial; ensuring the audience has understood the communicated risks and can ask questions or seek clarifications. Effective risk communication is essential in decision-making processes, as it ensures stakeholders are informed and can act in an informed manner in the face of uncertainty.

A lighthouse shines a warning, but also hope. For centuries, it has kept sailors safely away from jagged shorelines, while letting them know that they were that much closer to home.

Effective risk communication shares the same goals; warn and inform as necessary, but also shine a light on opportunities that may be fashioned.

Lighthouse representing risk communication at RSI
Risk Sciences International

Communicating risk tools

Communicating risk tools

The following approaches – or tools – are RSI's means for communicating clients' risks and opportunities. Each of these exist in RSI's portfolio and are internally resourced with the necessary staff expertise and needed methodologies.

Communication analysis

In the realm of risk communication, narratives hold immense power. At RSI, our in-depth communications analysis ensures that institutions craft messages that not only warn of potential threats but also underscore the latent opportunities within them. This balanced approach ensures clear, impactful, and nuanced risk communication. Media used to communicate these messages are also of major concern and require analysis.

In the context of communicating risk, RSI's approach to providing clients with a risk-oriented communication analysis is meticulous and rooted in both scientific and sociological understanding of risk perception and stakeholder engagement. This service aims to dissect the ways in which risk is currently communicated within the organization and identify areas for improvement without delving into the implementation of a new communication strategy.

The first step in this process is typically an audit of existing risk communication channels and materials. This audit examines how effectively risk-related information is disseminated within the organization as well as to external stakeholders like partners, regulators, and the public. Materials such as internal memos, public notices, and social media posts may be reviewed. RSI uses specialized criteria to evaluate the clarity, accuracy, timeliness, and relevance of these communications.

Concurrently, RSI identifies key stakeholders who are integral to the risk communication process. Stakeholder mapping helps in understanding who needs what information and how they prefer to receive it. This step is crucial because different stakeholders may have different levels of risk tolerance, and their needs for information will differ accordingly.

Another critical element is a gap analysis. Here, RSI identifies shortcomings in the existing risk communication processes and strategies. This involves comparing current practices with industry best practices and regulatory guidelines, as well as assessing the consistency and reliability of the messaging across various channels and materials.

To supplement the audit and gap analysis, RSI often conducts interviews and focus groups with a cross-section of stakeholders. This helps to understand the perceptual and cognitive aspects of how risk is understood and acted upon. These qualitative insights can highlight potential disconnects between the organization's intended messaging and stakeholder interpretation, providing an additional layer of depth to the analysis.

In summary, the objective of this analytical phase is to offer clients a lucid, data-driven view into the current state of their risk communication efforts. It provides a well-defined snapshot of where the organization stands and lays the groundwork for the subsequent development of a more effective risk communication strategy, though the implementation of such a strategy is not covered in this particular service.

Communication analysis page about Communication analysis

Perception analysis

Understanding audience mindsets can transform risk narratives. At RSI, our perception analysis ensures that risk communication strikes a chord, offering a balanced view that highlights both challenges and the vast growth potential of informed risk strategies.

In the realm of risk communication, the perception analysis of messaging is a specialized service offered by RSI, aimed at understanding how an organization's risk-related messaging is perceived by various stakeholders. This is an essential endeavor because the effectiveness of any risk communication strategy depends not only on what is communicated but also how it is understood and acted upon by the recipients. At this stage, the focus is strictly on the analysis, excluding any steps related to the subsequent implementation of a communication strategy.

The first step in a risk-oriented perception analysis usually involves selecting the key messages and communication channels that need to be analyzed. RSI will identify these based on factors such as their importance to the organization's risk management objectives, frequency of use, and reach among stakeholders.

With the targets identified, RSI would then proceed to collect perception data. This could be done through various methodologies such as surveys, interviews, and focus groups, specifically designed to capture stakeholders' interpretations, emotional responses, and attitudes towards the communicated risks. Special attention is given to the clarity of the message, the credibility of the source, and the emotional undertones conveyed, among other factors.

Simultaneously, sentiment analysis tools might be employed to gauge the public reaction to the organization's risk messaging on social media platforms and other public forums. This allows RSI to collect large-scale data on public perception, offering a macro-level view that complements the micro-level insights obtained through surveys and interviews.

Another key aspect is comparing these stakeholder perceptions with the organization's intended messages. This often involves analyzing internal documents, guidelines, or instructions that outline what the organization aims to convey through its risk communications. Any disparity between the intended and perceived messages is carefully noted, as it indicates a potential risk communication gap that needs to be addressed.

A cognitive and emotional assessment could also be a part of this analysis. Using principles from psychology and behavioral sciences, RSI would analyze how the complexity, framing, and presentation of the risk messages affect cognitive processing and emotional responses. This is crucial for understanding any biases or misconceptions that could distort the intended message.

In summary, RSI's risk-oriented perception analysis aims to provide a thorough understanding of how an organization's risk messaging is perceived across various stakeholder groups. This information is invaluable for recognizing the strengths and weaknesses in the current risk communication approach, setting the stage for future enhancements, even though the implementation of such changes is not covered at this point.

Perception analysis page about Perception analysis

Stakeholder perspectives

Every voice adds depth to the narrative. RSI prioritizes diverse stakeholder views, ensuring that risk communication resonates deeply and offers a comprehensive understanding of both challenges and opportunities. By weaving these multifaceted insights into our communication, we ensure a holistic view of risks.

When it comes to understanding how stakeholders perceive a client in the context of risk communication, RSI employs a multidimensional approach that captures both qualitative and quantitative data. The goal of this service is to furnish the client with an in-depth understanding of stakeholders' perspectives, focusing specifically on risk-related issues and communication. This is separate from the actual implementation of any communication strategies based on the analysis.

The initial phase usually involves stakeholder identification and mapping. RSI categorizes stakeholders based on attributes like their influence, interest, and level of engagement with the client. This categorization helps tailor the methods and tools used to gather data from each group.

Once the stakeholders are identified, RSI typically employs a mix of data collection methods such as surveys, interviews, and focus groups. Surveys may target a broad range of stakeholders to capture quantifiable data, while interviews and focus groups may be more targeted to gather nuanced, qualitative insights. These methods aim to reveal stakeholders' opinions about the client’s risk management practices, communication effectiveness, credibility, and trustworthiness.

In addition to primary research, RSI often conducts a review of external publications, social media discussions, and any other publicly available information that offers insights into stakeholders' perceptions. Sentiment analysis tools might be used to quantify public opinions from social media or customer reviews. This provides a broader view of how the client is perceived in the public domain, particularly concerning its handling of risk issues.

During this phase, RSI also pays attention to the historical context, looking into any past incidents, controversies, or notable communications from the client that could have shaped stakeholder opinions. This historical review helps in understanding any entrenched perspectives that might be influencing current stakeholder opinions.

Once the data collection is complete, the next step is analysis. RSI examines the information to identify common themes, contradictions, or patterns in how stakeholders perceive the client. This could include aspects like the client's perceived commitment to safety, transparency in communication, ethical conduct, and responsiveness to stakeholder concerns.

In summary, by providing this detailed analysis of stakeholders' perspectives, RSI equips its clients with valuable insights into how they are viewed in the context of risk management and communication. This understanding serves as an essential foundation for any future strategies the client may wish to develop, even though this specific service doesn't include the implementation of such strategies.

Stakeholder perspectives page about Stakeholder perspectives

Communication strategies

Crafting an effective message requires strategic thought. RSI offers communication strategies that holistically encompass the challenges and potential positive outcomes associated with risks. This nuanced approach ensures that audiences receive a comprehensive view, balanced between caution and the promise of opportunities.

In crafting a risk-based communication strategy for its clients, RSI adopts a phased approach that builds upon previous analyses and understanding of the client's specific risk landscape and stakeholder perspectives. The primary objective is to design a strategy that effectively communicates the client’s risk management initiatives, addresses stakeholder concerns, and enhances overall trust and transparency.

The first step in this process typically involves a review of existing communication materials, protocols, and channels. This is critical for understanding the baseline from which improvements can be made. RSI evaluates these aspects for their clarity, effectiveness, and alignment with the client's risk management objectives.

Simultaneously, the insights garnered from prior stakeholder perception analyses and risk assessments serve as foundational data. These inform RSI about which issues are most pertinent to stakeholders and what their expectations might be. The client's own risk tolerance and appetite are also factored in to ensure alignment between the strategy and the organization's broader risk management framework.

Once the preliminary assessments are done, RSI moves on to strategy formulation. This involves determining the key messages to be communicated, the best channels for dissemination, and the timing and frequency of communications. Depending on the risks and stakeholders involved, multiple tailored communication plans may be developed. These plans will indicate how to communicate different types of risks to different stakeholder groups to achieve the most effective impact.

Another vital component is the identification of key performance indicators (KPIs) for evaluating the strategy's effectiveness post-implementation. These could be metrics such as stakeholder engagement levels, response rates to communications, or changes in public sentiment.

Training for the client’s communication team often follows the strategy formulation. RSI prepares customized training modules to equip the team with the skills and knowledge required to execute the new risk-based communication strategy effectively.

While this overview skips the breakdown of the report, it’s worth noting that RSI would typically encapsulate the entire strategy in a comprehensive document that provides clear guidelines and protocols for the client to follow. This enables a systematic and consistent approach to risk communication across the organization.

In summary, RSI’s service in this context is geared towards crafting a robust, customized risk-based communication strategy that is backed by thorough research and tailored to meet the unique needs and objectives of the client. The aim is to facilitate clear, effective communication of risks, thereby contributing to better risk management and stronger stakeholder relationships.

Communication strategies page about Communication strategies

Campaigning – local to global

Effective risk communication requires scale flexibility. RSI's campaigns are adept at resonating at multiple levels, from addressing local nuances to encompassing global contexts. This scalability ensures that risk messages are both precise and have broad-reaching implications.

When it comes to designing and implementing a risk-based communication campaign for its clients, RSI adopts a full-service, end-to-end approach that can be scaled from local to global dimensions. Recognizing that the scope and scale of a campaign can significantly influence its design and execution, RSI ensures that its solutions are both adaptable and comprehensive.

RSI starts by engaging in detailed consultation with the client to outline the objectives, scope, and scale of the campaign. This is a critical phase, where initial decisions about whether the campaign will be local, regional, national, or global are made. The goals could range from educating a specific community about a localized risk to rolling out a global campaign to address a worldwide issue.

Based on the objectives, RSI crafts the campaign messages, taking into account both the identified risks and the insights gathered from stakeholder analyses and risk assessments. The tone, language, and style of communication are tailored to resonate with the targeted audiences. Content formats might include press releases, social media posts, educational videos, or even interactive webinars, among other things.

RSI identifies the most effective channels for message dissemination. For global campaigns, this often involves selecting a mix of international media outlets, social media platforms, and possibly localized channels in various countries. Localization strategies are developed for translating and adapting messages to suit different cultures, regulations, and languages.

Based on the scale and scope, RSI allocates resources for the campaign. This could include a dedicated campaign team, budgets for media buying, or partnerships with local agencies for on-the-ground activities. For global campaigns, coordination with local or regional offices is often required to ensure a unified yet locally sensitive approach.

With everything in place, RSI oversees the campaign's roll-out. This involves launching the campaign materials through the chosen channels, potentially in a phased manner depending on the scope. Local teams may be engaged for grassroots activities, while centralized control is maintained for overarching messaging and quality.

Once the campaign is live, real-time monitoring tools are used to track its performance against the defined KPIs. RSI then uses these insights to make data-driven adjustments to the campaign. This could involve tweaking the messaging, reallocating budgets, or even changing the channels used.

After the campaign concludes, RSI conducts a thorough evaluation to assess its impact and effectiveness. This involves analyzing metrics like engagement levels, reach, and, where applicable, changes in behavior or perception related to the risk issue addressed. Clients are provided with a detailed post-campaign report that includes these analyses along with recommendations for future initiatives.

In sum, RSI's approach to designing and implementing risk-based communication campaigns is holistic, scalable, and meticulously planned. Whether the campaign is local or global in scope, the aim is to ensure that the communication effectively addresses the identified risks and resonates with the target audiences, thereby fulfilling the client's objectives and contributing to improved risk management.

Campaigning – local to global page about Campaigning – local to global

Message testing

In the intricate dance of communication, fine-tuning can be invaluable. RSI meticulously hones risk messages, ensuring they strike the right balance between caution and potential promise. This rigorous approach ensures that every message is not only clear but also has the desired impact on its audience.

When it comes to testing risk-based messaging with potential recipients, RSI employs a methodical approach to ensure that the communication is impactful, understandable, and resonant with the target audiences. The idea is to gauge how well the messaging aligns with the campaign's objectives, addresses stakeholders' concerns, and facilitates the desired actions or perceptions.

RSI initially develops a set of test messages or prototypes based on the preliminary campaign strategy. These could be in various formats such as textual messages, graphical elements, or short video clips. The content aims to reflect the primary messages and themes the campaign intends to convey.

RSI identifies representative groups from among the target audience to serve as test participants. These groups are usually diverse, encompassing a variety of demographics, psychographics, or even geographic locations that reflect the campaign’s broader audience.

RSI decides on the test channels and methodologies to use. This could range from online surveys and A/B testing in digital platforms to focus groups and one-on-one interviews. The choice often depends on the scale of the campaign, the complexity of the messaging, and the resources available.

The test messages or prototypes are then rolled out to the selected groups via the chosen methodologies. Participants may be asked to provide feedback on a variety of aspects such as clarity, relevance, emotional impact, and persuasiveness. For digital tests, metrics like click-through rates, engagement levels, and dwell time might also be collected.

Upon completion of the tests, RSI gathers and analyzes the data. This involves not only quantitative metrics but also qualitative insights, such as comments or opinions shared by participants. The objective is to identify which elements of the messaging are effective, and which may need revision.

Based on the test results, RSI may suggest refinements. This could involve simple tweaks to language or tone, or more substantive changes like revising the core messages. In some cases, multiple rounds of testing may be conducted to fine-tune the communication until it meets the desired objectives.

In summary, by adopting this approach, RSI ensures that the risk-based messages developed for a campaign are grounded in empirical data and have been validated for their effectiveness with the intended audience. This adds an extra layer of rigor to the communication strategy, helping to ensure that the campaign will successfully inform, educate, or persuade the stakeholders as intended.

Message testing page about Message testing

Crisis communication

Navigating turbulent waters requires clarity. Even in challenging times, RSI's communication remains crystal clear, spotlighting both the immediate challenges and the pathways to recovery. This dual focus ensures that institutions can navigate crises with a vision that is both protective and progressively forward-looking.

In the realm of crisis communication, the stakes are high, and effective messaging is crucial. RSI takes a comprehensive and structured approach to aiding its clients in this specialized area of risk communication. The focus is on rapid yet careful response, transparency, and consistent messaging to manage the situation effectively and protect the organization's reputation.

Before a crisis hits, RSI works with clients to develop a robust crisis communication plan. This involves identifying potential risk scenarios, stakeholders, and communication channels, as well as assigning roles and responsibilities within the crisis communication team. Preparedness is key, and having a pre-defined plan helps organizations to act swiftly and coherently when a crisis occurs.

As soon as a crisis is detected, RSI helps the client assess the severity and scope of the situation through real-time monitoring tools and environmental scanning. This initial assessment forms the basis for deciding the level of response required and which elements of the pre-prepared crisis communication plan to activate.

RSI collaborates with the client's leadership and crisis communication team to craft initial messages that are clear, concise, and aligned with the facts available. Because time is of the essence in crisis situations, there’s a streamlined process for quick message approval while maintaining factual accuracy and sensitivity to the situation and affected parties.

RSI identifies the most crucial stakeholders to communicate with during the crisis, which may include employees, clients, the media, and regulatory bodies. Tailored messages are developed for each segment to ensure clarity and avoid confusion.

RSI uses the predetermined communication channels, which may include press releases, social media updates, email blasts, and direct lines of communication like hotlines or special website updates, to disseminate the approved messages. The channels used are often dependent on the nature and severity of the crisis.

RSI sets up mechanisms to capture stakeholder feedback and public reaction in real-time. This can include media monitoring, social listening tools, or direct channels for stakeholder input. Any new developments or updates are factored into an evolving communication strategy, allowing for quick adaptations to the messaging as the crisis unfolds.

Once the crisis has been managed and normalcy starts to resume, RSI helps the client perform a post-crisis evaluation. This involves scrutinizing the effectiveness of the communication efforts, stakeholder responses, and any reputational impacts. Lessons learned are integrated into future crisis communication plans and overall risk management strategies.

In summary, through this structured approach, RSI helps its clients navigate the turbulent waters of crisis communication with a focus on minimizing harm, maintaining trust, and restoring stability. RSI's services in this domain are designed to be both rapid and measured, ensuring that the client can manage the crisis as effectively as possible while safeguarding their reputation and stakeholder relationships.

Crisis communication page about Crisis communication

Controversy and equivocation

Sensitive topics require nuanced communication. At RSI, we navigate these delicate subjects with a balanced approach, addressing potential concerns while also highlighting areas of consensus and potential growth. This ensures that even in controversial terrains, our risk communication remains both informative and strategically insightful.

Navigating the precarious waters of controversy and equivocation demands a highly nuanced approach to risk communication. RSI employs a multifaceted strategy, deeply rooted in understanding the nature of the controversy, the dynamics of public sentiment, and the intricacies of the client’s position or product. The overarching aim is to manage perception, maintain stakeholder trust, and position the client as a credible source of information, all while being transparent and ethically sound.

The first step involves mapping the landscape of the controversy to understand its scope, implications, and key actors. Stakeholder analysis helps RSI and the client identify which groups have vested interests, what their perspectives are, and how they could influence the situation. This serves as a basis for crafting targeted communication strategies.

In situations of equivocation where there is ambiguity or uncertainty, RSI works on clarifying the issues at hand. This may involve summarizing the state of scientific evidence, acknowledging the limits of current understanding, and explaining any regulatory or ethical considerations.

RSI collaborates with the client to develop core messages that address the controversy without escalating it. The messages aim to be transparent, fact-based, and balanced, providing a nuanced view that respects the complexity of the situation. The tone is often empathetic, acknowledging public concerns and the legitimacy of different viewpoints, where applicable.

Before releasing any communication, RSI may engage in pre-testing the messaging with a small, representative audience to gauge reactions and adjust as necessary. Sensitivity checks help ensure that the messaging does not inadvertently inflame the controversy or alienate critical stakeholders.

Choosing the right channels and spokespeople for delivering the message is crucial. RSI advises on which platforms (traditional media, social media, community forums, etc.) are most appropriate and who within the organization or external experts could best serve as the messenger.

Once the preparation is complete, the messages are disseminated through the chosen channels. This is not a "one and done" situation; RSI advocates for active engagement with stakeholders. This can include Q&A sessions, town halls, or even mediated debates, depending on the nature of the controversy and the client’s comfort level with direct engagement.

Real-time monitoring tools are used to track public sentiment, media coverage, and stakeholder reactions. This feedback loop allows RSI and the client to adapt their messaging and strategy as the situation evolves.

After a suitable period, RSI helps evaluate the effectiveness of the communication strategy in managing the controversy and mitigating risks. Lessons learned are integrated into ongoing risk communication efforts and future strategies for addressing similar situations.

In summary, by adopting this nuanced and adaptive approach, RSI assists its clients in managing the risks associated with controversy and equivocation. This allows organizations to maintain or restore credibility, foster open dialogue, and arrive at constructive solutions, all while negotiating the complexities that come with controversial topics.

Controversy and equivocation page about Controversy and equivocation

Expert writing and editing

Clarity in communication can transform narratives. RSI boasts a team of expert writers and editors who craft clear and compelling narratives on risks, ensuring that every message emphasizes both protective measures and the latent opportunities that risks can unveil.

In the sphere of risk communication, the quality of written content can significantly influence public perception, stakeholder engagement, and regulatory compliance. RSI offers expert writing and editing services to ensure that its clients’ communication materials meet the highest standards for accuracy, clarity, and effectiveness. The written content aims to be not only informative but also actionable, enabling the target audience to make informed decisions related to the risks at hand.

Before diving into the writing process, RSI collaborates with clients to develop a content strategy. This outlines the objectives of the communication, the target audience, key messages, and the types of content to be produced (e.g., reports, whitepapers, articles, press releases).

The next step involves gathering and synthesizing all the relevant information and data. This could include scientific studies, regulatory guidelines, and stakeholder opinions. RSI ensures that the data used is current, credible, and relevant to the risk issues the client aims to communicate.

RSI employs writers with expertise in various domains—be it science, law, medicine, or public policy—to draft the content. Often these writers collaborate closely with the client's subject-matter experts to ensure technical accuracy and appropriateness of terminology.

Given that risk communication often needs to reach diverse audiences with varying levels of expertise, RSI pays special attention to the language and tone. The aim is to make the content accessible without oversimplifying complex issues, thereby maintaining both readability and integrity.

If necessary, drafts may be subjected to a peer review process, where they can be scrutinized for factual accuracy, logical coherence, and rhetorical effectiveness. This additional layer of vetting can minimize the risk of errors or misinterpretations.

After the content has been drafted and reviewed, RSI’s expert editors step in to refine the text. They focus on enhancing clarity, coherence, and consistency while ensuring that the content aligns with the predefined strategy and key messages.

Especially in high-stakes or regulated industries, RSI ensures that the content undergoes a legal and regulatory review to confirm that it meets all relevant guidelines and avoids any potential liabilities.

The final drafts are sent to the client for approval, offering an opportunity for any last-minute adjustments or refinements before the content is finalized for dissemination.

In summary, through this rigorous process, RSI ensures that the writing and editing of risk communication materials meet the highest standards. This approach serves to build trust, improve stakeholder engagement, and facilitate informed decision-making, all of which are essential in the complex landscape of risk management.

Expert writing and editing page about Expert writing and editing

Design and production

A multi-pronged approach can transform risk communication. At RSI, our multi-media production capability ensures that risk narratives can resonate across various platforms. This ensures that challenges and growth opportunities associated with risks are communicated effectively, irrespective of the medium.

RSI leverages its in-house production capabilities to create a range of multimedia assets that complement traditional risk communication strategies. Video, print, and web design elements can make complex information more accessible, engaging, and memorable for diverse audiences. Here's how RSI generally approaches these services:

The first step involves understanding the client's risk communication objectives and target audiences. Based on this information, RSI devises a multimedia production strategy that aligns with the broader communication goals.

For each medium—be it video, print, or web—RSI begins with the conceptualization phase. This involves creating an outline or storyboard, and drafting scripts or textual content. Special attention is given to ensuring the concepts convey the risk messages clearly and effectively.

RSI's in-house team gathers necessary assets such as images, video clips, or data visualizations. For original content, the team utilizes their in-house equipment, ranging from high-definition cameras for video production to advanced software for graphic design and web development.

To ensure factual accuracy and nuanced interpretation of risk-related information, RSI's production team works closely with subject-matter experts. This collaboration is crucial for producing content that is not only compelling but also scientifically sound and ethically responsible.

Before entering the production phase, a review is conducted to ensure all elements are aligned with the agreed-upon strategy and messaging. This also allows the client an opportunity for input before substantial resources are committed to production.

Utilizing its in-house equipment and software, RSI moves to the production phase. For video, this could involve filming, voice-over recording, and editing. For print and web, this involves layout design, graphic creation, and coding, if applicable.

All multimedia elements go through a series of quality checks to ensure high production values. Revisions are made as needed, and assets are fine-tuned to meet the standards of clarity, accessibility, and fidelity to the original risk messages.

RSI ensures that all multimedia content undergoes a review for legal and regulatory compliance, particularly important in sectors where misinformation can lead to serious consequences.

Before release, the client is provided with the final versions of the multimedia assets for approval. Any final edits or changes are incorporated at this stage.

The finalized multimedia assets are then deployed through the appropriate channels. This could range from integrating videos into web platforms, disseminating print materials at community events, or sharing across social media platforms.

Post-deployment, RSI uses analytics tools to monitor the performance of these multimedia assets, measuring metrics like engagement rates, viewer retention, and click-through rates to assess their effectiveness in conveying the risk messages.

In summary, through this integrated approach, RSI capitalizes on its in-house production capabilities to offer clients a one-stop solution for all their risk communication needs. This multimedia strategy aims to enhance engagement, deepen understanding, and catalyze action on risk-related issues, thereby augmenting the impact of traditional risk communication efforts.

Design and production page about Design and production

Web hosting

Seamless access to information can be transformative. RSI's digital platforms present risk data seamlessly, ensuring audiences always have easy access to insights on both the challenges and the vast opportunities associated with risks.

When it comes to communicating risk, the reliability and security of the platform hosting the information are paramount. Recognizing this, RSI extends its risk management offerings to include web hosting services through its managed servers. The approach focuses on robustness, security, and scalability, ensuring that the client's risk communication materials are always accessible and secure. Here is how RSI generally handles web hosting services:

Initial consultations with the client help RSI understand the scope and requirements of the web hosting needs. These assessments consider factors such as expected traffic, data storage, and any specialized features that the website may require.

Based on the needs assessment, RSI custom-configures its managed servers to meet the client's specific requirements. This can include hardware specifications, software installations, and security protocols designed to protect sensitive information.

Security is a critical element, especially when the hosted content involves risk-related information that could be sensitive or subject to regulatory oversight. RSI implements multiple layers of security, including firewalls, SSL certificates, and regular software patches, to safeguard the hosted websites.

RSI's team configures server settings for optimal performance, ensuring quick load times and seamless user experience. This is crucial for keeping the audience engaged, especially when conveying complex risk-related information that may include multimedia elements or interactive features.

Regular backups and data redundancy solutions are put in place to prevent data loss and to ensure the continuity of service. This is essential for maintaining the integrity and reliability of risk-related information being communicated.

RSI employs 24/7 monitoring of server performance, security, and uptime. Any issues are promptly addressed by an in-house team of server administrators and IT experts, minimizing the risk of downtimes or performance lags.

As the client's needs evolve, RSI offers scalable solutions that can adapt to growing traffic or expanding content requirements. This is particularly important for clients who experience sudden spikes in web traffic due to emerging risk scenarios or crisis events.

While RSI manages the backend, clients are typically given access to a control panel that allows them to manage their website content easily. This empowers them to update risk communication materials in real-time, without having to go through a cumbersome process.

In addition to ongoing server maintenance, RSI provides comprehensive technical support for its web hosting services. This ensures that clients have the resources and expertise available to them for troubleshooting any issues that may arise.

When required, audits are conducted to ensure that the hosting services are compliant with relevant regulations, particularly those related to data protection and information security. These audits are shared with the client to maintain transparency.

In summary, through these managed web hosting services, RSI enables its clients to disseminate risk-related information in a secure, reliable, and efficient manner. This not only augments the impact of risk communication strategies but also builds trust and credibility, which are crucial in the complex landscape of risk management.

Web hosting page about Web hosting

Risk communication training

At RSI, as with our risk assessment and risk management training, our risk communication training is divided into two. Our 'umbrella' turn-key courses are designed for busy professionals who need to have risk training in all three aspects of risk: understanding, managing and communicating. Additionally, RSI develops client-specific risk communication training designed to build that organization's capacity to develop and implement its own risk communication processes and output.

In the case of personalized communication training, the following describes a typical RSI course development process.

Developing and delivering a risk communication training program requires a multi-faceted approach. The program aims to equip stakeholders, such as employees or community advocates, with the necessary skills and knowledge to understand, interpret, and effectively communicate risk-related information. Here is how one might go about this process:

The first step is to conduct a comprehensive needs assessment to identify what specific risk communication skills and knowledge gaps exist within the communicator group. Surveys, focus groups, and one-on-one interviews can provide valuable insights.

Based on the needs assessment, a curriculum is developed that covers essential topics like risk identification, risk assessment methodologies, ethical considerations in risk communication, and effective strategies for public engagement. The curriculum includes a mix of theoretical and practical modules.

To ensure the credibility and relevance of the training content, when necessary, subject matter experts are consulted or even involved in developing and delivering the training material.

Educational materials are created with pedagogical considerations in mind. This could involve PowerPoints, handouts, case studies, and interactive scenarios that encourage active learning. Care is taken to present complex ideas in a manner that's accessible to the intended audience.

Depending on the audience and context, different training modalities may be used. These could range from in-person workshops and seminars to online courses, webinars, or a hybrid model that combines various formats.

Before full-scale implementation, a pilot test is conducted with a smaller audience. This allows for real-time feedback and adjustments to the curriculum, delivery method, or instructional materials as needed.

Once finalized, the training program is rolled out to the intended audience. Trainers with subject-matter expertise and effective communication skills are selected to deliver the program. If the program is online, a user-friendly and reliable platform is chosen for hosting the training modules.

Throughout the training program, ongoing evaluations are conducted to gauge participant understanding and retention. Quizzes, assignments, and interactive discussions could serve as evaluation metrics.

After the training is completed, feedback is collected from participants to assess the effectiveness of the training program in meeting its objectives. This can help identify areas for improvement in future iterations.

Participants who successfully complete the training program may be awarded certificates, should the client wish it. A follow-up mechanism, such as a refresher course or a community of practice, could be instituted to encourage ongoing learning and application of skills.

Post-training, ongoing monitoring and evaluation take place to assess the impact of the training on actual risk communication practices. This could involve tracking key performance indicators (KPIs) related to risk communication within the organization or community.

In summary, by following this structured approach, RSI can develop and deliver a risk communication training program that is not only informative but also impactful. Such a program aims to build the capacity of the targeted audience to communicate risk in a clear, ethical, and effective manner, ultimately leading to better risk management outcomes.

Risk communication training page about Risk communication training


Communicating risk

In the realm of communicating risk, RSI adopts a multi-layered, expert-driven approach to assist its clients. This encompasses everything from initial analysis and strategy formulation to implementation and evaluation.

Key components include:

  1. Risk-Oriented Communication Analysis: Assessing the client's existing communication channels, content, and effectiveness to pinpoint areas for improvement.
  2. Perception Analysis: Investigating how the client's risk messaging is perceived by various stakeholders, providing valuable insights for refining communication strategies.
  3. Stakeholder Perspective Analysis: Understanding how stakeholders view the client, which in turn informs the tailoring of risk messages.
  4. Communication Strategy: Crafting a comprehensive plan that takes into account target audiences, messaging, and channels but excludes actual report breakdowns.
  5. Communication Campaigns: Designing and eventually implementing communication initiatives, which range in scope from local to global.
  6. Testing Messaging: Prototyping and iteratively improving messages based on stakeholder feedback.
  7. Crisis Communication: Providing expert guidance to navigate risk communication during crisis events.
  8. Controversy and Equivocation: Assisting clients in steering through sensitive or contentious issues while maintaining credibility.
  9. Expert Writing and Editing: Crafting well-articulated, clear, and reliable risk messages.
  10. Multimedia Production: Offering in-house production services for video, print, and web materials to enhance risk messaging.
  11. Web Hosting: Providing secure and reliable hosting services on managed servers for all risk communication materials.
  12. Training Programs: Developing and delivering specialized training to equip stakeholders with necessary risk communication skills.

Overall, RSI delivers a full suite of services designed to improve the clarity, effectiveness, and credibility of risk communication for its clients. The approach is data-driven, strategic, and agile, responding to the complex and dynamic nature of risks that organizations face.