An RSI Understanding Risk method
Audience segmentation and profiling
Audience segmentation and profiling is one of the methods used by Risk Sciences International to better understand risk.
Broadly
Audience segmentation and profiling divides populations into subgroups based on demographic, behavioral, psychographic, or contextual characteristics relevant to risk understanding. In risk science, this method is used to identify differences in how various groups perceive, prioritize, or act upon risk information. Effective segmentation supports the design of differentiated risk communications, targeted interventions, and adaptive policy approaches. However, it requires access to reliable data, sensitivity to ethical boundaries, and the ability to reassess segmentation assumptions as conditions evolve.
More specifically
RSI incorporates segmentation and profiling into its stakeholder analyses, risk perception studies, and communication planning efforts. By applying statistical clustering, survey tools, or qualitative categorization, RSI helps clients anticipate where support, resistance, or misunderstanding may arise. These profiles are then used to tailor messages, clarify risk framing, or calibrate interventions to diverse audiences. RSI’s ability to contextualize technical findings across stakeholder lines strengthens its broader Understanding Risk offerings.