Communicating Risk
An RSI Communicating Risk method
Message tailoring
Message tailoring is one of the methods used by Risk Sciences International to better communicate risk.
Broadly
Tailored messages are customized to resonate with specific audiences, reflecting their values, beliefs, and information needs. This personalization increases message salience, credibility, and effectiveness. Tailoring may involve language, imagery, tone, or content focus. However, it requires audience insight and scalability strategies.
More specifically
RSI uses message tailoring to deliver risk communications that are both inclusive and persuasive. It combines audience profiling, behavioral insight, and content modularity to adapt messages across contexts. RSI’s tailored messaging approach is grounded in research and refined through iterative testing.