Broadly
Strategy alignment ensures that communication efforts are consistent with organizational goals, policies, and partner messaging. Misalignment can lead to public confusion, inter-agency friction, or credibility loss. Alignment includes harmonizing tone, language, timing, and substance across all communication materials and actors.
More specifically
RSI facilitates communication strategy alignment through cross-departmental planning sessions, editorial protocols, and message mapping. It works with clients to ensure internal consistency and coherence with regulatory, scientific, and stakeholder-facing messages. RSI’s emphasis on alignment enhances message clarity, institutional trust, and operational efficiency.