An RSI Communicating Risk method
Audience profiling and segmentation
Broadly
Audience profiling and segmentation involves categorizing target populations based on attributes such as demographics, beliefs, values, behaviors, and risk perceptions. This method helps tailor risk communication to be more relevant, persuasive, and culturally appropriate. It is especially important in public health, emergency messaging, and behavior change campaigns. Done well, it improves engagement and trust; done poorly, it can oversimplify or alienate.
More specifically
RSI integrates segmentation into risk communication strategies by leveraging both qualitative insights and quantitative analytics. The firm designs communication plans that reflect the unique concerns, values, and informational needs of distinct stakeholder groups—whether they be industry leaders, vulnerable populations, or general publics. RSI ensures that messaging is evidence-based, targeted, and dynamically updated as new data emerge.