Communicating risk

At RSI, communicating risk is more than delivering messages—it is about fostering trust, shaping perception, and enabling action in the face of uncertainty. We support organizations in crafting communication strategies that are evidence-based, audience-specific, and designed to perform under both routine and high-pressure conditions. Our approach integrates behavioral insights, stakeholder analysis, and narrative clarity to ensure that complex risk information is conveyed with transparency, empathy, and credibility.

Key methods include:

• Risk-oriented communication analysis: We assess existing communication channels, content, and practices to identify strengths, gaps, and areas for improvement.

• Risk perception and stakeholder analysis: RSI investigates how different audiences perceive both the client and the risks at hand—informing targeted, resonant messaging that aligns with stakeholder values and expectations.

• Communication strategy design: We co-develop communication frameworks that define goals, audiences, messages, and delivery mechanisms, providing a blueprint for effective engagement.

• Campaign development and implementation: From localized initiatives to global efforts, RSI helps design and execute communication campaigns that inform, motivate, and build public confidence.

• Message testing and iteration: We prototype and refine messages based on stakeholder feedback, cognitive testing, and field performance.

• Crisis communication: RSI provides rapid, expert support during emergencies—ensuring messages remain clear, coordinated, and aligned with evolving realities.

• Navigating controversy and uncertainty: We guide clients through contentious or ambiguous situations with communication strategies that protect credibility while advancing transparency.

• Expert content development: Our team produces scientifically accurate, audience-tailored written materials, from technical summaries to plain-language explanations.

• Multimedia and digital production: RSI offers end-to-end services for video, print, web, and data visualization materials—designed to elevate clarity and engagement.

• Secure hosting and delivery: We provide reliable, secure web infrastructure for housing and disseminating risk communication products.

• Training and capacity building: RSI designs and delivers tailored training to help organizations build internal communication capacity—from foundational skills to specialized practices.

Communicating risk with RSI means telling the right story, to the right audience, at the right time—backed by data, informed by perception, and delivered with purpose. Our methods are built to adapt, resonate, and support sound decision-making, even in the most uncertain environments.