Risk & Crisis Communication
Master Class & Boot Camp
Special Offer:
For a limited time only
In addition to our group or special circumstance discounts,
see our price list on this page for our limited-time, pandemic hardship deep discounts.
Telling people they are at risk is not easy.
You know this, because your work involves risk or crisis communication.
We know it because these challenges are what inspired us to create the most unique communication course you will ever take.
The RSI Risk & Crisis Communication Master Class & Boot Camp is designed for advanced communicators who wish to further perfect their risk and crisis communication skillset. Whether you need to get people to quit smoking, heed a hurricane evacuation warning, or follow safety guidelines, this course will help you to reduce your efforts while increasing your impact.
You can never be too prepared.
If you are a communication professional creating, supervising or disseminating messages that affect peoples’ safety or well-being, this Master Class & Boot Camp is for you.
Discover what makes targets listen to or ignore your appeals. What makes them believe your message? Would you like to better motivate them to act on your guidance?
Some call this two-day deep-dive “the most ingenious way” of understanding how people perceive messages intended to make them choose wisely and safely. The Risk Sciences International Risk & Crisis Communication Master Class & Boot Camp will change the way you message in uncertain times.
If you do work for a company, civil society organization, or government and your job includes writing news releases, reports, web and publication content or producing video or even complete campaigns; if you conceive, produce or disseminate campaigns; if you oversee a communications team; if you are responsible for human resources or training... then this Master Class & Boot camp is for you.
Risk Sciences International, with its decades spent understanding, managing and communicating risk, offers a one-of-a-kind experience for those who want to elevate their risk and crisis communication skills even higher.
This course targets professionals with three to thirty years of experience in the field of risk communication. The curriculum – and especially the Boot Camp session – will provide you with the insight and the tools to produce single messages or full campaigns, with local or international dissemination, in record time, or with time to spare.
Take this Master Class & Boot Camp if you are as passionate about risk and crisis communication as we are!
Your Teaching Staff
You will be spending two days in the company of three
atypical and highly experienced risk and crisis communication experts.
Cemil 'Jim' Alyanak
RSI Vice-President, Communication and Strategic Initiatives
Cemil Alyanak, based in Bethesda, MD, has over forty years of experience creating, launching and managing global campaigns in cancer, AIDS, waste, climate change, migration, trafficking, and many others. He is the author of several books including The Overview of Communications and Perception Analysis and has given over two-hundred seminars.
Anne Wiles
Senior Risk Perception and Communication Analyst
Anne Wiles is an expert in public and institutional attitudes to risk. Dr. Wiles has led studies in risk perception and communication in fields as diverse as nuclear power, genetically-modified foods, and pollution. Among many others, she has worked in federal nuclear emergency preparedness.
Daniel Krewski
RSI Chief Risk Scientist | CEO
In addition to teaching risk science and risk communication at the University of Ottawa, Daniel Krewski has published hundreds of seminal articles and books on the topic. Dr. Krewski coordinated the conduct of the first large scale study of public perception of risk in Canada. He is also the Director of the McLaughlin Centre for Population Health Risk Assessment in the Faculty of Medicine at the University of Ottawa.
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Cemil 'Jim' Alyanak
RSI Vice-President, Communication and Strategic Initiatives
Cemil Alyanak, based in Bethesda, MD, has over forty years of experience creating, launching and managing global campaigns in cancer, AIDS, waste, climate change, migration, trafficking, and many others. He is the author of several books including The Overview of Communications and Perception Analysis and has given over two-hundred seminars.
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Anne Wiles
Senior Risk Perception and Communication Analyst
Anne Wiles is an expert in public and institutional attitudes to risk. Dr. Wiles has led studies in risk perception and communication in fields as diverse as nuclear power, genetically-modified foods, and pollution. Among many others, she has worked in federal nuclear emergency preparedness.
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Daniel Krewski
RSI Chief Risk Scientist | CEO
In addition to teaching risk science and risk communication at the University of Ottawa, Daniel Krewski has published hundreds of seminal articles and books on the topic. Dr. Krewski coordinated the conduct of the first large scale study of public perception of risk in Canada. He is also the Director of the McLaughlin Centre for Population Health Risk Assessment in the Faculty of Medicine at the University of Ottawa.
Virtual classroom
Zoom.us
The Risk & Crisis Communication Master Class & Boot Camp is currently a 100% virtual experience using Zoom. After several initial dry runs and courses, the virtual approach has actually made the master class & boot camp experience even more engaging and participatory than in-person teaching. The virtual environment allows for highly useful polling, breakout groups, and file sharing.
Master Class & Boot Camp
Agenda
The agenda is subject to last-minute revisions.
Bonus 1
Bonus 2
HOW TO TAKE THIS COURSE
The RSI Risk and Crisis Communication Master Class & Boot Camp is not designed to be easy. The instructors expect students to be well-prepared, to complete preliminary research and overnight assignments and to put maximum effort into all sessions, especially the Boot Camp.
Most importantly, this is not an introductory course. Attendees are expected to have at least three years professional experience in risk or crisis communication or leadership.
This is a course that will push you. Take it if you want to be ready when the clock is ticking!
Things Needed:
Required tools:
How to apply:
Fill in the form here. You will be asked to provide some background information for admission as well as a short, 100 to 200 word statement of interest. This Master Class and Boot Camp is reserved for those with sufficient experience and motivation to follow the curriculum.
RSI reviews all applications. You will receive an acceptance or non-acceptance within 48 hours.
Fees can be paid here.
Attendees are expected to complete specific reading assignments as well as a minimal amount of online research prior to the course.
Currently, the course includes two bonus sessions, one of which is a free analysis of one set of campaign materials that you have previously produced or worked on. This analysis is carried out by our master analyst with the participation of fellow attendees. Materials must be received at least three business days prior to the course to be considered. Details are sent to attendees upon successful registration.
COURSE FEES
This fee is all-inclusive. It covers both days of the Master Class & Boot Camp, all preparation materials and both bonus sessions.
In light of the COVID-19 pandemic and the urgent need to improve risk and crisis communication skills, Risk Sciences International is offering a limited-time discount for all attendees. Note that the price may increase to the regular fee at any time (all registered students are guaranteed the price at which they signed up).
Groups of three or more attendees from the same organization are afforded a 10% discount. This discount applies to the current fee. The fee is per student.
Local authorities and municipal civil servants are afforded a 10% discount. This discount applies to the current fee.
All first responders and staff working in a first response organization – EMS, fire, police, medical – receive a 15% discount.
Non-profit organizations, associations, federations, unions and NGOs receive a 15% discount.
REQUEST A FREE INFORMATION PACKET
We will send you additional information, application forms and everything you need to join us!
DOWNLOAD OUR PAMPHLET
Download a four-page PDF containing some additional details on the course.
In their words