Campaigning – local to global

Effective risk communication requires scale flexibility. RSI’s campaigns are adept at resonating at multiple levels, from addressing local nuances to encompassing global contexts. This scalability ensures that risk messages are both precise and have broad-reaching implications.

When it comes to designing and implementing a risk-based communication campaign for its clients, RSI adopts a full-service, end-to-end approach that can be scaled from local to global dimensions. Recognizing that the scope and scale of a campaign can significantly influence its design and execution, RSI ensures that its solutions are both adaptable and comprehensive.

RSI starts by engaging in detailed consultation with the client to outline the objectives, scope, and scale of the campaign. This is a critical phase, where initial decisions about whether the campaign will be local, regional, national, or global are made. The goals could range from educating a specific community about a localized risk to rolling out a global campaign to address a worldwide issue.

Based on the objectives, RSI crafts the campaign messages, taking into account both the identified risks and the insights gathered from stakeholder analyses and risk assessments. The tone, language, and style of communication are tailored to resonate with the targeted audiences. Content formats might include press releases, social media posts, educational videos, or even interactive webinars, among other things.

RSI identifies the most effective channels for message dissemination. For global campaigns, this often involves selecting a mix of international media outlets, social media platforms, and possibly localized channels in various countries. Localization strategies are developed for translating and adapting messages to suit different cultures, regulations, and languages.

Based on the scale and scope, RSI allocates resources for the campaign. This could include a dedicated campaign team, budgets for media buying, or partnerships with local agencies for on-the-ground activities. For global campaigns, coordination with local or regional offices is often required to ensure a unified yet locally sensitive approach.

With everything in place, RSI oversees the campaign’s roll-out. This involves launching the campaign materials through the chosen channels, potentially in a phased manner depending on the scope. Local teams may be engaged for grassroots activities, while centralized control is maintained for overarching messaging and quality.

Once the campaign is live, real-time monitoring tools are used to track its performance against the defined KPIs. RSI then uses these insights to make data-driven adjustments to the campaign. This could involve tweaking the messaging, reallocating budgets, or even changing the channels used.

After the campaign concludes, RSI conducts a thorough evaluation to assess its impact and effectiveness. This involves analyzing metrics like engagement levels, reach, and, where applicable, changes in behavior or perception related to the risk issue addressed. Clients are provided with a detailed post-campaign report that includes these analyses along with recommendations for future initiatives.

In sum, RSI’s approach to designing and implementing risk-based communication campaigns is holistic, scalable, and meticulously planned. Whether the campaign is local or global in scope, the aim is to ensure that the communication effectively addresses the identified risks and resonates with the target audiences, thereby fulfilling the client’s objectives and contributing to improved risk management.