Communicating risk using:

Design and production

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A multi-pronged approach can transform risk communication. At RSI, our multi-media production capability ensures that risk narratives can resonate across various platforms. This ensures that challenges and growth opportunities associated with risks are communicated effectively, irrespective of the medium.

RSI leverages its in-house production capabilities to create a range of multimedia assets that complement traditional risk communication strategies. Video, print, and web design elements can make complex information more accessible, engaging, and memorable for diverse audiences. Here’s how RSI generally approaches these services:

The first step involves understanding the client’s risk communication objectives and target audiences. Based on this information, RSI devises a multimedia production strategy that aligns with the broader communication goals.

For each medium—be it video, print, or web—RSI begins with the conceptualization phase. This involves creating an outline or storyboard, and drafting scripts or textual content. Special attention is given to ensuring the concepts convey the risk messages clearly and effectively.

RSI’s in-house team gathers necessary assets such as images, video clips, or data visualizations. For original content, the team utilizes their in-house equipment, ranging from high-definition cameras for video production to advanced software for graphic design and web development.

To ensure factual accuracy and nuanced interpretation of risk-related information, RSI’s production team works closely with subject-matter experts. This collaboration is crucial for producing content that is not only compelling but also scientifically sound and ethically responsible.

Before entering the production phase, a review is conducted to ensure all elements are aligned with the agreed-upon strategy and messaging. This also allows the client an opportunity for input before substantial resources are committed to production.

Utilizing its in-house equipment and software, RSI moves to the production phase. For video, this could involve filming, voice-over recording, and editing. For print and web, this involves layout design, graphic creation, and coding, if applicable.

All multimedia elements go through a series of quality checks to ensure high production values. Revisions are made as needed, and assets are fine-tuned to meet the standards of clarity, accessibility, and fidelity to the original risk messages.

RSI ensures that all multimedia content undergoes a review for legal and regulatory compliance, particularly important in sectors where misinformation can lead to serious consequences.

Before release, the client is provided with the final versions of the multimedia assets for approval. Any final edits or changes are incorporated at this stage.

The finalized multimedia assets are then deployed through the appropriate channels. This could range from integrating videos into web platforms, disseminating print materials at community events, or sharing across social media platforms.

Post-deployment, RSI uses analytics tools to monitor the performance of these multimedia assets, measuring metrics like engagement rates, viewer retention, and click-through rates to assess their effectiveness in conveying the risk messages.

In summary, through this integrated approach, RSI capitalizes on its in-house production capabilities to offer clients a one-stop solution for all their risk communication needs. This multimedia strategy aims to enhance engagement, deepen understanding, and catalyze action on risk-related issues, thereby augmenting the impact of traditional risk communication efforts.

Understanding, managing, and communicating risk