Proxy External Relations
When overwhelmed by circumstances, an additional, experienced voice, can help deliver the message.
Introduction
What is Proxy External Relations?
Organizations can become overwhelmed. Suddenly, there is a need for a strong internal relations effort. Often, companies and institutions do not have the requisite staff, either in quantity or training, to face the toughest crises. Or, a larger organization may be caught short handed due to illness or vacancy. Either way, Risk Sciences International is able to provide a temporary scaling up of external relations staff that is specifically trained for delicate and critical circumstances.
What are the immediate benefits of a Proxy External Relations?
Mostly, External Proxy Relations are best suited to medium sized organizations who may not have the internal capacity to face the onslaught of requests. Larger organizations will need RSI for proxy external relations if their own external relations staff is either overwhelmed or incapacitated as may happen during a viral outbreak or after a catastrophic disaster.
The Service
Proxy External Relations: what to expect
Proxy external relations are typically short- to medium-term missions that fill a gap. The service ranges from messaging strategy, through composition and production, up to delivery and follow up with any external, or internal, group. Indeed, though the service is called ‘external,’ RSI staff have, in past, intervened as proxies for internal communications when there was a useful need for a third party interlocutor.
RSI's Proxy External Relations offer in greater detail
Where RSI external proxy relations differ from a traditional public relations firm’s offering, is in our capacity to master the substance of a crisis. Risk Sciences International is, first and foremost, a scientific organization dedicated to the understanding of causes, vectors, multipliers, and outcomes. In that context, clients trust us to fashion messages, tools and media that translate the usually complex explanations emanating from a crisis, into more useable terminology and form.
Of note, these services should not be reserved for crises alone. There are many circumstances when the message to be delivered is so critical, even maybe fragile in nature, that factual, neutral delivery will enhance the outcome.
What are the immediate benefits of a Proxy External Relations?
Can RSI say it better than you? Are we more credible or honest? Absolutely not. The purpose of hiring RSI to deliver an external message is to lighten the load and pressure on an organization. During the run-up to a risk event, or especially in the midst of the crisis, having to worry about external messaging is burdensome. Furthermore, institutions in crisis tend to inject a distracting dose of emotion into their messaging when, at times like these, calm and factual delivery is called for.
What deliverables can you expect with a Proxy External Relations?
Quite obviously, the output takes on a variety of forms based on the specific circumstance. Generally speaking, RSI is called upon to deliver one of the following:
- The external response strategy
- The messaging per se
- The tool as in a brochure, news release, social media output, video content, etc.
- One to many, and one to one, media, stakeholder, constituent or client relations
- Temporary, hotline crisis service during high volume inquiry periods
Upon request, RSI can deliver an after-action report to be used for future interventions.
What is RSI's expertise in Proxy External Relations?
RSI staff have spoken on behalf of multiple organizations ranging from a small non-governmental organization in Ghana to major United Nations organizations. The team has also stepped in for large industrial companies faced with sudden, unexpected crises. In all cases, the key function was that of providing scaled up human and material resources.
Specifically, RSI has in-house, full time staff, able to deliver strategy, messaging, design, production, media and stakeholder relations. RSI also has a roster of temporary staff and partners able to deliver specialized external relations worldwide. More specifically, our external relations resources are strongest in Ottawa, Toronto, Washington D.C., New York, Paris, London, Nairobi, Dubai, Melbourne, Beijing, and Tokyo.
Risk Services
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Scientific Advice
Risk-Based Decision Making
Risk Perception and Communication
Risk Assessment
Program and Process Review
Modelling and Decision Support
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