Back to Fitness 2021

An RSI Corporate or Staff-initiated Social Responsibility Initiative

The Initiative:

Back to Fitness 2021

Date(s) and Location(s):

The Back to Fitness 2021 celebrations will take place on 12 Sep 2021 at 14:00 at TD Place in Ottawa and on 19 Sep 2021 at 14:00 at the University of Ottawa. The BTF 2021 public health campaign will run throughout October 2021.

Goal(s):

The COVID-19 pandemic has caused a long list of tragedies, ills and consequences. One such consequence was the lockdowns and the consequent reduced opportunity and motivation to exercise, whether at home, outdoors or in the often-closed gyms. As Canada moved past its 18-month marker, two RSI staff came up with the idea of a Back to Fitness campaign. It would have two components: a kick-off event (which then became two) along with a month-long public-health campaign to promote a return to fitness practices. Ultimately, the goal of this initiative is simple, to reduce risk to health by producing and promoting a public health initiative that seeds the thought: "what if this were the right time to get back into fitness?"

Pre-facto images:

Below are images associated with the initiative. Click to make them larger.

Ottawa? Will you join us?


You can actually join us twice!


Sunday 12 September 2021 at 14:00

Zumba on the Field / Back to Fitness Celebration

at TD Place

Spend an hour with Ottawa’s top Zumba instructors ZIN™ Shane Scatliffe, ZIN™ Carr Evans and ZIN™ Martha Rengifo, along with a guest appearance by RSI’s own ZIN™ Daniel Krewski, celebrating a renewed commitment to health and fitness. It’s been a long 18 months since this pandemic hit us like a brick wall! RSI says: enough! Let’s spend this winter staying fit and healthy.

Tickets for the event are $20 at

https://www.tdplace.ca/zumba-on-the-field-is-back/.

Places are limited.


THEN, ONE WEEK LATER!


Sunday 19 September 2021 at 14:00

Zumba on the Campus / Back to Fitness Celebration

at uOttawa

Free, reserve here:

Back to Fitness 2021 poster
Poster of the Back to Fitness event at TD Place in Ottawa
Risk Sciences International 1
Poster for the Back to Fitness event at the University of Ottawa

And then there’s the campaign

As part of RSI’s corporate social responsibility initiatives, the Back to Fitness campaign will run in the Ottawa region throughout October 2021.

Below is a draft of the campaign poster.

Draft of the 2021 BTF campaign poster
Draft of the 2021 BTF public interest campaign poster

The best corporate social responsibility projects are those where a need intersects a passion. RSI’s staff is generally conscious of the importance of fitness with Todd Ruthman being an avid cyclist, Cemil Alyanak the martial arts, and Michael G. Tyshenko an accomplished triathlete. Our CEO and Chief Risk Scientist is also a fitness aficionado, in his case his joy comes from Zumba. In fact, Daniel Krewski is an accomplished, certified Zumba instructor and CanFitPro Fitness Instructor Specialist, which is how our Back to Fitness campaign was born.